Pure Brilliance

Vitamin C 15% Brightening Serum

₹ 1299

MRP Inclusive of all taxes

Or 3 interest free payments of ₹

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Your Glow-Up in a bottle. This skin elixir is a brilliant cocktail of brightening & revitalizing ingredients, Combining a potent dose of direct-acting Vitamin C (Ethyl Ascorbic Acid) with Niacinamide, Hyaluronic Acid, and Natural AHAs.

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all about the
Product

  • About
  • Ingredients
  • Usage
  • FAQ
About
About

About The Product

Slowly but surely, this lightweight serum will brighten skin and visibly improve its tone, texture, and clarity. Vitamins B and C work together to target discoloration and unevenness, while the natural AHAs gently exfoliate your dead cells to leave you luminous, like you’re 'lit from within.'

About

Moisturises Skin

Brightens Skin

Gently Exfoliates

Anti-oxidant Rich

Ingredients

Key Ingredients

Learn More about the ingredients
Usage
Usage

When to apply

AM/PM

How to use

Apply 3-4 drops on your cleansed face and neck. Wait a few minutes before making your next skincare move.

Good to know

  • Layers and combines well with other products.
  • Use after cleansing and toning and before moisturising During the day, always follow through the Moisturiser or SPF.

Dose

Daily

FAQ

Notes from the Clinic

Ingredients
Potent & Multi Tasking

Recommended For

  • Dull Skin
  • Uneven Skin Texture
  • Uneven Skin Tone

Potent & Multi Tasking

Good to Know

  • pH: 4
  • Clean, verified ingredients
  • Vegan, Cruelty-free
  • Fragrance free
  • No Artificial colours added
  • Sulphate-Free
  • Paraben-Free
  • For all skin-types
  • Pregnancy Safe

all about the
Product

  • About
  • Usage
About
About

About The Product

Slowly but surely, this lightweight serum will brighten skin and visibly improve its tone, texture, and clarity. Vitamins B and C work together to target discoloration and unevenness, while the natural AHAs gently exfoliate your dead cells to leave you luminous, like you’re 'lit from within.'

About

Moisturises Skin

Brightens Skin

Gently Exfoliates

Anti-oxidant Rich

Usage
Usage

When to apply

AM/PM

How to use

Apply 3-4 drops on your cleansed face and neck. Wait a few minutes before making your next skincare move.

Good to know

  • Layers and combines well with other products.
  • Use after cleansing and toning and before moisturising During the day, always follow through the Moisturiser or SPF.

Dose

Daily

  • Key Ingredient

    Ethyl Ascorbic Acid

    Being a highly potent Vitamin C derivative & effective antioxidant, Ethyl Ascorbic Acid brightens dull skin and fades out dark spots. This active ingredient helps boost skin collagen and clarify while improving skin tone & texture.

    Niacinamide

    The multi-tasking superstar, also known as Vitamin B3, has several proven benefits for the skin including anti-aging, brightening and barrier repair functions. Studies show that Niacinamide can speed up epidermal cell growth and boost collagen production.

    Hyaluronic Acid

    Already part of skin tissue, this hydration and replenishing ingredient is capable of holding 1000 times its own weight in water, helping boost skin’s moisture content, soothe and defend against moisture loss.

    Natural AHA blend

    This complimentary blend of Vaccinium myrtillus, Sugarcane, Orange, Lemon & Sugar Maple extracted with patented technology, helps gently exfoliate the skin to reveal a radiant & even-toned complexion that is clear of surface-level dark spots, blemishes and wrinkles.

  • All Ingredient Facts

    FULL INGREDIENT LIST AND FORMULA
    Concentration
    EWG Safety Rating
    Ingredients
    • 30% to 50%
    • 1
    • Aqua
    • 25% to 40%
    • 1
    • 1% Hyaluronic Acid Solution
    • 17% to 18%
    • 1
    • Ethyl Ascorbic Acid
    • 2.5% to 5%
    • 1, 1, 1, 2-4, 1-2, 1
    • Water & Vaccinium Myrtillus Fruit/ Leaf Extract & Saccharum Officinarum (Sugar Cane) Extract & Citrus Fruit Extract & Citrus Limon (Lemon) Fruit Extract & Acer Saccharum (Sugar Maple) Extract
    • 2% to 3%
    • 1
    • Niacinamide
    • ≤ 1%
    • 1, 2-4
    • Caprylyl Glycol (and) Phenoxythanol
    • ≤ 0.3%
    • 1
    • Xantham Gum
    • ≤ 0.1%
    • 1
    • Sodium Hydroxide

  • Manufactured By

    Sadatan Ayurveda PVC. Ltd. P.H. No. 4, Plot No. B/2, Bodhala Fetri, Kalmeshwar, Nagpur - 441501, Maharashtra

The TrueKind Difference

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Clean Beauty

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Multi Tasking Formulas

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Proven Actives That Work

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100% Transparent Formulas

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Giving Back

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Only Verified Ingredients

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Vegan & Cruelty Free

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Kind to Planet Packaging

Frequently Asked Questions

    • Can I use other serums with Vitamin C?

    • Should I apply Vitamin C once or twice a day?

    • What is the correct way to store a Vitamin C serum?

    • What colour should my Vitamin C serum be?

    • Why is there no Vitamin C in the ingredient details of this product?