Pure Brilliance

Vitamin C 15% Brightening Serum

₹ 1299

MRP Inclusive of all taxes

Your Glow-Up in a bottle. This skin elixir is a brilliant cocktail of brightening & revitalizing ingredients, Combining a potent dose of direct-acting Vitamin C (Ethyl Ascorbic Acid) with Niacinamide, Hyaluronic Acid, and Natural AHAs.

all about the
Product

About
Ingredients
Usage
FAQ

About

About The Product

Slowly but surely, this lightweight serum will brighten skin and visibly improve its tone, texture, and clarity. Vitamins B and C work together to target discoloration and unevenness, while the natural AHAs gently exfoliate your dead cells to leave you luminous, like you’re 'lit from within.'

Moisturises Skin

Brightens Skin

Gently Exfoliates

Anti-oxidant Rich

Ingredients

Key Ingredients

Learn More about the ingredients

Usage

When to apply

AM/PM

How to use

Apply 3-4 drops on your cleansed face and neck. Wait a few minutes before making your next skincare move.

Good to know

Layers and combines well with other products.
Use after cleansing and toning and before moisturising During the day, always follow through the Moisturiser or SPF.

Dose

Daily

FAQ

featured

Notes from the Clinic

Recommended For

Dull Skin
Uneven Skin Texture
Uneven Skin Tone

Good to Know

pH: 4
Clean, verified ingredients
Vegan, Cruelty-free
Fragrance free
No Artificial colours added
Sulphate-Free
Paraben-Free
For all skin-types
Pregnancy Safe

all about the
Product

About
Usage

About

About The Product

Slowly but surely, this lightweight serum will brighten skin and visibly improve its tone, texture, and clarity. Vitamins B and C work together to target discoloration and unevenness, while the natural AHAs gently exfoliate your dead cells to leave you luminous, like you’re 'lit from within.'

Moisturises Skin

Brightens Skin

Gently Exfoliates

Anti-oxidant Rich

Usage

When to apply

AM/PM

How to use

Apply 3-4 drops on your cleansed face and neck. Wait a few minutes before making your next skincare move.

Good to know

Layers and combines well with other products.
Use after cleansing and toning and before moisturising During the day, always follow through the Moisturiser or SPF.

Dose

Daily

Key Ingredient

Ethyl Ascorbic Acid

Being a highly potent Vitamin C derivative & effective antioxidant, Ethyl Ascorbic Acid brightens dull skin and fades out dark spots. This active ingredient helps boost skin collagen and clarify while improving skin tone & texture.

Niacinamide

The multi-tasking superstar, also known as Vitamin B3, has several proven benefits for the skin including anti-aging, brightening and barrier repair functions. Studies show that Niacinamide can speed up epidermal cell growth and boost collagen production.

Hyaluronic Acid

Already part of skin tissue, this hydration and replenishing ingredient is capable of holding 1000 times its own weight in water, helping boost skin’s moisture content, soothe and defend against moisture loss.

Natural AHA blend

This complimentary blend of Vaccinium myrtillus, Sugarcane, Orange, Lemon & Sugar Maple extracted with patented technology, helps gently exfoliate the skin to reveal a radiant & even-toned complexion that is clear of surface-level dark spots, blemishes and wrinkles.
All Ingredient Facts
FULL INGREDIENT LIST AND FORMULA

Concentration

EWG Safety Rating

Ingredients

30% to 50%

1

Aqua

25% to 40%

1

1% Hyaluronic Acid Solution

17% to 18%

1

Ethyl Ascorbic Acid

2.5% to 5%

1, 1, 1, 2-4, 1-2, 1

Water & Vaccinium Myrtillus Fruit/ Leaf Extract & Saccharum Officinarum (Sugar Cane) Extract & Citrus Fruit Extract & Citrus Limon (Lemon) Fruit Extract & Acer Saccharum (Sugar Maple) Extract

2% to 3%

1

Niacinamide

≤ 1%

1, 2-4

Caprylyl Glycol (and) Phenoxythanol

≤ 0.3%

1

Xantham Gum

≤ 0.1%

1

Sodium Hydroxide
Manufactured By

Sadatan Ayurveda PVC. Ltd. P.H. No. 4, Plot No. B/2, Bodhala Fetri, Kalmeshwar, Nagpur - 441501, Maharashtra

The TrueKind Difference

Clean Beauty

Multi Tasking Formulas

Proven Actives That Work

100% Transparent Formulas

Giving Back

Only Verified Ingredients

Vegan & Cruelty Free

Kind to Planet Packaging

Frequently Asked Questions

Can I use other serums with Vitamin C?

Yes. Vitamin C layers & combines well with other actives & products.
Should I apply Vitamin C once or twice a day?

Vitamin C is most effectively used on the skin in the morning. It can be useful in the evening to repair and quicken the healing of skin.
What is the correct way to store a Vitamin C serum?

To keep your vitamin C serum from degrading or losing efficacy, take care of the serum so it will take care of you! Keep it in a cool, dark place with its cap intact.
What colour should my Vitamin C serum be?

Your serum should be clear, white, or a light champagne colour.
Why is there no Vitamin C in the ingredient details of this product?

We have Ethyl Ascorbic Acid which is one of the purest forms of Vitamin C which is used in our serum.